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WTCM on Twitter: ""Another idea that lies at the heart of the brand promise is what we call the experiential value proposition" (cc: $MAR, $HLT, $BKNG, $EXPE, $GOOGL, Airbnb, $FB) https://t.co/3C2NjN0AmU https://t.co/SGv6Tgswyg" /
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