IAB: 59% of Ad Buyers Plan to Spend More on Connected TV in Second Half of 2020 - VideoNuze
CTV Set for Increased Share of US Video Ad Spend, with Cookie Deprecation A Driver - Marketing Charts
IAB Unveils Assessment of State of Compliance for CTV and OTT to Prepare for Looming CPRA Regulation
Connected TV ad spend to hit $21.2 billion in 2022, IAB predicts | Ad Age
A Guide to Advanced TV Targeting
IAB Europe Updated Guide to Connected TV – IAB Europe
IAB Tech Lab
IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce Fraud 10/01/2021
IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To Benefit 06/24/2020
Connected TV is beginning to take over digital video spending » Media in Canada
Everything You Need To Know From IAB Europe's Definitive CTV Guide | The Drum
Digital ad spend up 49% in 2021, CTV fuels the growth - IAB | Fierce Video
OTT vs. CTV: What's in a Name? – IAB Tech Lab
IAB Europe Guide to Connected TV – IAB Europe
Connected TV - Improve Digital
CTV Creative Best Practices Guide | IAB | Interactive Advertising Bureau
eMarketer Podcast: The outlook for digital advertising in a transformative time - Insider Intelligence Trends, Forecasts & Statistics
IAB Creates Fall Marketplace for Digital Video, CTV Buyers
OTT/CTV Universe Continues to Grow, Driven by Adoption of Smart TVs and Streaming Devices | PREMION
How To Identify Connected TV and OTT Streaming Devices for Advertising | ScientiaMobile
Connected TV Ad Spend Expected to Hit $21.2 Billion in 2022
CTV Ad Loads Are Important, But Not The Whole Ball Game 08/06/2021
A Guide to the Connected TV Supply Chain | IAB UK
IAB: Connected TV Advertising Will Rise 39% to $21.2 Billion – ctvtimes.com
Connected TV is the Driving Force in 2020 Digital Video Advertising Spend
