![Los Angeles Lakers' Kobe Bryant (24) and Phoenix Suns' Shaquille O'Neal fight for a rebound during their NBA basketball game in Los Angeles in this February 26, 2009 file photo. Bryant won Los Angeles Lakers' Kobe Bryant (24) and Phoenix Suns' Shaquille O'Neal fight for a rebound during their NBA basketball game in Los Angeles in this February 26, 2009 file photo. Bryant won](https://c8.alamy.com/comp/2E7C000/los-angeles-lakers-kobe-bryant-24-and-phoenix-suns-shaquille-oneal-fight-for-a-rebound-during-their-nba-basketball-game-in-los-angeles-in-this-february-26-2009-file-photo-bryant-won-three-successive-titles-with-the-los-angeles-lakers-at-the-beginning-of-the-decade-with-the-indomitable-oneal-patrolling-the-paint-he-finally-won-his-fourth-and-first-without-oneal-last-season-oneal-let-go-by-the-lakers-in-2004-during-a-feud-with-kobe-won-his-first-without-bryant-two-years-later-as-a-member-of-the-miami-heat-each-player-won-the-leagues-mvp-title-once-picture-taken-february-26-2E7C000.jpg)
Los Angeles Lakers' Kobe Bryant (24) and Phoenix Suns' Shaquille O'Neal fight for a rebound during their NBA basketball game in Los Angeles in this February 26, 2009 file photo. Bryant won
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Kobe Bryant and I acted like we had beef”: Shaquille O'Neal shockingly reveals that him and the Lakers legend played up their feud for marketing purposes - The SportsRush
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They're Looking to Make Changes": Shaquille O'Neal Reveals He Was Threatened by the Lakers in 2004 - EssentiallySports
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Shaquille O'Neal Reveals His Feud With Kobe Was All For Marketing Purposes: "If You Believed It, Then You Think We Win 3 Out Of 4?” - Fadeaway World
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